AWS re:Invent 2017: Tracking and Optimizing Ad Monetization for Your Mobile App (MBL307) – #AWS

With the “freemium” model as the new norm for mobile apps, developers are supplementing their revenue with ad-based monetization. To maximize ad revenue, developers are using multiple ad networks as a best practice. This has created the need to track performance across ad networks and optimize for maximum revenue and fill rate. In this session, we create an app with ads from multiple ad networks. We illustrate how ad revenue can be maximized across these networks by tracking key metrics. Finally, we provide examples of segmenting users based on ad interactions and attributes, to further optimize ad monetization.

via Amazon Web Services

About The Author
- Launched in 2006, Amazon Web Services offers a robust, fully featured technology infrastructure platform in the cloud comprised of a broad set of compute, storage, database, analytics, application, and deployment services from data center locations in the U.S., Australia, Brazil, China, Germany, Ireland, Japan, and Singapore. More than a million customers, including fast-growing startups, large enterprises, and government agencies across 190 countries, rely on AWS services to innovate quickly, lower IT costs and scale applications globally. To learn more about AWS, visit http://aws.amazon.com.

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