Building with empathy – Playtime San Francisco 2017

80% of Roombas are given names by their owners. Research shows that building empathy with users creates a bond and enables more forgiveness of mistakes, yet tracking emotional satisfaction remains a big challenge for product developers. Hear how your peers, including HOOKED, Poncho, and Google, are building with empathy, making tradeoffs, and tracking EQ.

Speakers:
Sarah Karam, Partner Development Manager, Google Play
Esha Gupta, Director of Content, HOOKED
Sam Mandel, CEO, Poncho & Partner, Betaworks
Danielle Krettek, Principal, Google Empathy Lab

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