Creating “One Avid” with a Unified Software Licensing Framework

Chris Gahagan, senior vice president of products and solutions at Avid software, found himself in a situation that many software vendors can relate to. The company had grown both organically and through acquisition, and found itself managing five different product lines that utilized very different software licensing and entitlement management technologies — some third party, and some home-grown. The strain of the multiple code-bases was increasingly felt throughout the company — from development to customer support. In this video, Gahagan discusses the challenges Avid faced, and how standardizing all of their products on FlexNet Producer Suite was essential to help ensure long term customer loyalty as well as flexibility in the development process.

More info at: http://www.flexerasoftware.com/products/software-licensing.htm

About The Author
- Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Our next-generation software licensing, compliance and installation solutions are essential to ensure continuous licensing compliance, optimized software investments and to future-proof businesses against the risks and costs of constantly changing technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader in licensing, installation and compliance for over 25 years and for the automation and intelligence designed into our products.

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