Creating “One Avid” with a Unified Software Licensing Framework
Chris Gahagan, senior vice president of products and solutions at Avid software, found himself in a situation that many software vendors can relate to. The company had grown both organically and through acquisition, and found itself managing five different product lines that utilized very different software licensing and entitlement management technologies — some third party, and some home-grown. The strain of the multiple code-bases was increasingly felt throughout the company — from development to customer support. In this video, Gahagan discusses the challenges Avid faced, and how standardizing all of their products on FlexNet Producer Suite was essential to help ensure long term customer loyalty as well as flexibility in the development process.