Derisk your game launch (Games track – Playtime EMEA 2017)

Building games is an increasingly riskier and expensive proposition. Google Play has tools to help derisk the launch but can the launch be derisked through the development process? In this session top developers share how their games are built, soft launched, and how they make the decision on whether to worldwide launch.

Moderator & panelists:
Iky Sandorffy – Head of Google Play Apps & Games BD, Middle East & Africa
George Abramovici – Business Performance Director, King
Jens Begemann – Founder & CEO, Wooga
Saad Choudri – Chief Commercial Officer, Miniclip
Sergei Zaitsev – Business Development Director, Playrix

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