From shopping to indoor skiing: Majid Al Futtaim Ventures goes digital to delight customers – #Microsoft

A leading lifestyle conglomerate in the Middle East, Majid Al Futtaim Ventures is about delighting customers, whether they’re shopping at the luxurious Mall of the Emirates in Dubai, watching movies at a VOX Cinemas theater or snowboarding at Ski Dubai, a 5-acre, indoor ski resort and snow park at the mall. An essential factor to build on the company’s success is a digital strategy of cloud technologies, advanced analytics and artificial intelligence.

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