How weather can increase insurance policyholder loyalty and reduce claims

Chief marketing officers in the insurance industry are looking for ways to heighten levels of policyholder loyalty in a maturing marketplace, aiming to go beyond birthday cards and bills to create valuable touch points that connect providers with policyholders. By using IBM Weather Alerts for Insurance to connect with policyholders—10 times per year on average—insurance providers can offer timely alerts that help customers protect their property from adverse weather events, thus avoiding claims. Indeed, one major insurance carrier discovered that 97 percent of surveyed policyholders valued such notifications, with as many as 52 percent taking action to protect their property in response to a weather alert.

Learn more about how marketing departments can access and configure IBM Weather Alerts for Insurance on the cloud, creating touch points that can help build policyholder loyalty:

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