Manage your CEO: how to avoid opinion-based product prioritization (Apps track – Playtime EMEA 2017)

In a competitive marketplace, developers that adopt a long-term approach of continuous improvement in app quality, content, and value win. Regardless of the platform, data is at the core of their decision making process – does a new feature launch, or go back to the drawing board? Find out how top developers are approaching experimentation, and using data to reduce the risk of failure, and achieve business success.

Tamzin Taylor – Head of Google Play Apps BD, Western Europe
Jon Butterfield – Head of Growth, 1Tap
Kristina Narusk – Head of Product, Memrise

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