Playtime 2016 – Sustainable growth solves most problems for apps
Planning and executing a great mobile growth strategy involves a complex set of choices and mastery of many tools and techniques. Should I focus on acquisition, engagement or monetisation? Is internationalisation a good bet or should I focus on partnerships? Which tools and techniques work best? How can I measure the right things and optimise? We discuss these and other topics to help you solve the growth puzzle.
At minute 33:07, hear how SoundCloud live and breathe growth.
If you are interested in this topic, also check out the Peak case study [insert link]
via Android Developers