Reducing Software Licensing Costs | VMTurbo

Learn how VMTurbo can help you reduce software licensing cost by assuring application performance with the most efficient infrastructure supply possible. http://vmturbo.com

There’s an old IT joke about the Oracle parking lot and the $50,000 ticket you pay to park there. Why so expensive? Because with Oracle you have to license every possible space, rather than just the one you park in.

Well, that joke resonates because software licensing from Oracle and other vendors can often feel like a minefield of hidden (and explosive) costs. When you add virtualization and cloud infrastructure to the mix, that gold-plated parking lot can literally transform into a no-man’s land filled with well-hidden, job-threatening surprises.

To navigate this mine field, companies often end up over-provisioned not only on hardware but also in licensing – to the tune of up to 70% over provisioned, costing companies tens of thousands of dollars a month in wasted licensing costs for hardware that is seldom if ever used by the software for which it is licensed.

The problem is that it’s impossible for sys admins to dynamically match application demand with infrastructure supply to ensure that such licensing costs are minimized. There are simply too many tradeoffs to consider: things as basic as CPU, storage and network utilization; correct configuration; specific hardware requirements for specific workloads; even business or regulatory constraints beyond licensing itself, as well as how all of these tradeoffs within each VM, workload or container impact every other VM, workload or container.

That’s why we built VMTurbo – today’s modern virtual data center and cloud environments are complex beyond human control, but not beyond what software can control. All it takes is the right algorithm – one that can help guide a data center to a healthy equilibrium between assuring application performance in a way that’s also most cost-efficient.

VMTurbo’s application performance control system solves this fundamental challenge. Its patented approach leverages market principles to provide actionable decisions of which workloads to run when and where, what configuration may be required and how to ensure business, technical or regulatory constraints are all met – by pricing each of these individually in a demand-driven commodity market.

In this market, a workload, container or VM then makes decisions based on the demand they face, and the price suppliers of resources, for example a server, storage array or network switch, are offering. It can also factor in licensing along with CPU, memory and the like to decide where the workload best resides, how large it needs to be, how it should be configured.

In so doing, VMTurbo effectively enables your environment to self-organize to assure performance – indeed, even improve performance by 37%, while remaining in compliance with all policies and constraints – with the helpful by-product of maximizing server density and minimizing license exposure. Often to the tune of tens of thousands of licensing dollars saved. Some VMTurbo customers are even saving over a hundred thousand dollars in licensing – every month.

And when demand has reached a point where you need new hardware, VMTurbo will tell you exactly what you need with more than enough advanced notice for you to make the best decision on what hardware you should choose – enabling you to plan as accurately as possible by leveraging real-time operations data to model different “what-if” scenarios.

So stop paying for Oracle or any other parking you’ll never use. If you want to run any workload on any infrastructure, anywhere, anytime – and need to improve performance while minimizing licensing risk – visit vmturbo.com/gutcheck to sign up for a licensing gut check and see how Application Performance Control can help you in your data center. It’s 60 minutes, well spent.

via VMTurbo

About The Author
- Turbonomic’s Autonomic Platform enables heterogeneous environments to self-manage to assure the performance of any application in any cloud. Turbonomic’s patented decision engine dynamically analyzes application demand and allocates shared resources in real time to maintain a continuous state of application health.Launched in 2010, Turbonomic is one of the fastest growing technology companies in the virtualization and cloud space. Turbonomic’s Autonomic Platform is trusted by thousands of enterprises to accelerate their adoption of virtual, cloud, and container deployments for all mission critical applications.

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